Feb 9, 2026
2024 Ford Bronco off-roading with dust rising ion the left side

Engineered for Kentucky Roads and Trails — Now at Benton Ford

Rugged, capable, and unmistakably iconic, the 2024 Ford Bronco is back with thoughtful updates that make it even better for off-road adventures and everyday drives. Whether you’re exploring Kentucky’s backroads or taking in the beauty of Western Kentucky, the Bronco is Ford’s ultimate SUV for adventure seekers.

At Benton Ford, your trusted local Ford dealership, we’re proud to bring you the 2024 Ford Bronco lineup. You’ll find flexible options, legendary performance, and a variety of trims designed to fit your lifestyle and needs.

What’s New for the 2024 Bronco?

Streamlined Trims, Larger Screen, and Enhanced Capability

For 2024, Ford has made it easier to choose your Bronco by starting the lineup with the well-equipped Big Bend trim—no more entry-level Base model. Every Bronco now features a 12-inch SYNC 4 touchscreen, making your drive more connected and user-friendly than ever.

  • New Standard Screen: 12” SYNC 4 with Apple CarPlay & Android Auto
  • Heavy-duty bumper now standard on Badlands
  • Fresh paint colors and new appearance packages

Engine Options & Performance Specs

Two Turbocharged Engines. Limitless Adventure.

Every 2024 Bronco comes standard with four-wheel drive and offers a range of powerful engines—ready for rock crawling, muddy trails, or your daily commute through town.

Engine Choices:

  • 2.3L EcoBoost I4 – 300 HP / 325 lb-ft torque
    • Choose between a 7-speed manual or 10-speed automatic transmission
  • 2.7L EcoBoost V6 – 330 HP / 415 lb-ft torque
    • 10-speed automatic only
  • 3.0L EcoBoost V6 – 418 HP (Raptor only)

Maximum Towing Capacity:

  • Standard Bronco: 3,500 lbs
  • Bronco Raptor: 4,500 lbs

Trim Levels & Starting Prices

From Trail-Ready to Desert Dominator

The 2024 Ford Bronco comes in nine distinct trim levels, each tailored to different driving styles. Whether you crave open-air adventure, classic design, or the best in off-road capability, there’s a Bronco that matches your lifestyle.

2024 Bronco Trims:

  • Big Bend – Starting at $41,525
  • Black Diamond – Rugged bash plates and rock rails for extra protection
  • Outer Banks – Eye-catching style with a leather-trimmed interior
  • Badlands – Purpose-built for serious off-roading, featuring sway-bar disconnect
  • Everglades – Outfitted with a snorkel, winch, and water-fording features
  • Wildtrak – Ready for the desert, complete with the Sasquatch package
  • Heritage & Heritage Limited – Classic white roof and vintage-inspired wheels bring back Bronco nostalgia
  • Raptor – The ultimate SUV for off-road thrills

Off-Road Hardware & Sasquatch Package

Built to Go Beyond the Pavement

Most trims offer the Sasquatch Package, turning the Bronco into a true off-road pro. You’ll get:

  • 35-inch mud-terrain tires
  • High-clearance suspension
  • Locking front and rear differentials
  • Beadlock-capable wheels

Pair the Sasquatch Package with the 2.7L EcoBoost engine for impressive off-road performance and everyday comfort—ready for whatever Benton roads or Kentucky trails throw your way.

Interior Comfort & Open-Air Versatility

Go Anywhere, Sit Anywhere

Pick your adventure with a 2-door (seats 4) or 4-door (seats 5) Bronco. Both soft top and hardtop versions let you pop off the roof panels and doors, so you can soak up the Kentucky sunshine and fresh air on every drive.

Step inside and discover:

  • Marine-grade vinyl or leather seats—built to handle whatever you track in
  • Easy-to-clean rubberized flooring for quick cleanups after muddy adventures
  • Dash-mounted accessory rack for your gear
  • Frameless, removable doors with mirrors that stay put
  • Rear storage for doors on 4-door models

Fuel Economy and Real-World Efficiency

Hoping to stretch your gas money? The 2.3L four-cylinder Bronco gives you up to:

  • 20 MPG city / 22 MPG highway

Need more muscle? The V6 with Sasquatch package gets you:

  • 17 MPG combined

The 2024 Bronco might not win any fuel economy contests, but its off-road power and go-anywhere spirit make up for it in a big way.

Infotainment & Connectivity

Tech That Keeps Up with Adventure

No matter where you roam, Ford’s SYNC 4 system and its crisp 12-inch touchscreen keep you in touch. Enjoy over-the-air updates, easy smartphone connections, and cloud-powered navigation every time you head out.

Inside, you’ll find:

  • Wireless Apple CarPlay & Android Auto
  • Available B&O premium sound system
  • Built-in navigation & trail maps
  • Wi-Fi hotspot with subscription

Safety & Driver Assist Features

The 2024 Bronco is designed with your safety at the forefront, so you can take on Kentucky roads or off-road adventures with confidence. Every feature is there to help keep you and your passengers protected, whether you’re heading to work or exploring the trails.

You’ll find advanced technology like:

  • Forward collision warning with automatic emergency braking
  • Blind spot monitoring and rear cross-traffic alert
  • Lane-keeping assist and adaptive cruise control
  • Trail turn assist and hill descent control

Discover the Benton Ford Advantage: Your Premier Destination for Used Cars in Kentucky

Searching for a quality used car near Benton, KY? At Benton Ford, we believe your next vehicle should inspire confidence, excitement, and peace of mind—no matter your budget or lifestyle. That’s why our pre-owned inventory is curated with care, offering one of the region’s most diverse selections of used trucks, SUVs, sedans, and certified pre-owned Ford models.

Why Shop Used at Benton Ford?

  • Wide-Ranging Selection: From family-friendly SUVs and fuel-efficient commuters to rugged trucks and adventure-ready crossovers, our used lot features vehicles for every journey. Explore leading brands and popular models, each carefully inspected and ready for the road.
  • Rigorous Inspections: Every pre-owned vehicle passes a thorough multi-point inspection by our certified technicians. We check everything—brakes, engine, interior, electronics, and more—so you can drive with confidence.
  • Transparent History: Enjoy complimentary CARFAX vehicle history reports with every used car. Know your vehicle’s story before you buy.
  • Certified Pre-Owned Peace of Mind: Looking for extra assurance? Our certified pre-owned Ford vehicles include extended warranty coverage, roadside assistance, and strict quality standards.
  • Flexible Shopping Experience: Browse our inventory online, schedule a virtual walkaround, or visit us in person. Our team is here to answer your questions and guide you every step of the way.

Real Stories, Real Trust

Our customers are our neighbors—and their stories speak for themselves. From first-time buyers to growing families, Benton Ford has helped hundreds find the perfect used car and enjoy a dealership experience rooted in local values and genuine care.

Ready to Find Your Next Used Vehicle?

Explore our current inventory online or visit Benton Ford in Benton, KY. If you’re searching for a specific make or model, let us know—we’ll help you track it down. Experience the Benton Ford difference: real selection, real value, and real people who put you first.

Browse Our Used Cars Now—And Drive Home with Confidence!

Shop Used & Certified Broncos in Kentucky

Looking for a Bronco that fits your budget and lifestyle? At Benton Ford, you’ll find a wide range of Carfax used carscertified pre-owned Broncos, and used cars in Kentucky. Every vehicle is carefully inspected and supported by our trusted service team, so you can drive away with peace of mind.

Why Buy from Benton Ford?

At Benton Ford, we’re more than just your Ford dealership near me—we’re your neighbors, right here in Benton. Whether you’re searching for a new 2024 Bronco, genuine Ford parts near me, or dependable care from a certified Ford mechanic, you can count on us for friendly, expert service every step of the way. We’re here to help you find the right vehicle and keep it running smoothly for years to come.

Why Choosing a Local Dealership Like Benton Ford Makes All the Difference

When it comes to buying a vehicle, your choice of dealership matters just as much as your choice of car. While national chains and faceless online retailers promise convenience, only a local dealership like Benton Ford delivers the trust, personal attention, and peace of mind you truly deserve.

Rooted in the Community, Invested in You

At Benton Ford, we’re more than just a place to buy a car—we’re your neighbors. Our team lives and works in Benton, KY, and we’re committed to building relationships that last well beyond the sale. When you walk through our doors, you’re greeted by people who know your name, understand your needs, and care about your satisfaction.

Personalized Service, Every Step of the Way

Unlike large, impersonal dealerships, we take the time to get to know you. Whether you’re a first-time buyer, a growing family, or a lifelong Ford fan, our experts guide you through every step—offering honest advice, tailored recommendations, and a transparent process. We work with you to find the right vehicle and financing, and we’re always here for questions long after you drive off the lot.

Trust Built on Transparency and Accountability

Buying local means buying with confidence. Every vehicle at Benton Ford undergoes a rigorous inspection by certified technicians, and we provide a complimentary CARFAX report with every pre-owned purchase. If you ever need service, maintenance, or genuine Ford parts, our team is right around the corner—ready to help, no appointment necessary.

Supporting Local Means Supporting Yourself

When you choose Benton Ford, you’re investing back into your community. We’re proud to support local events, charities, and causes that matter to our neighbors. Your purchase helps Benton, KY thrive, creating a ripple effect of positive impact.

Experience the Benton Ford Difference

In a world where customer service often feels like an afterthought, Benton Ford stands apart. We blend the latest in automotive technology with old-fashioned values: honesty, reliability, and genuine care. Discover how buying local isn’t just convenient—it’s the smartest choice you can make for your next vehicle and for your community.

Ready for a better car-buying experience? Visit Benton Ford—where neighbors help neighbors, and your journey always comes first.